Who it's for
- Local service businesses (salons, auto shops, clinics)
- Restaurants and cafés with a steady customer base
- E-commerce stores following up after delivery
- Agencies wrapping up a project
The problem
- ·Directly asking every customer for a Google review can backfire if the experience wasn't great.
- ·Sending review links only to happy customers is review gating, which Google and the FTC prohibit.
- ·Complaints land on your public profile before you ever hear about them.
How it works
- 1
Import your customer emails or pick a segment.
- 2
We send a one-tap 1–5 rating request with your business name.
- 3
Ratings at or above your threshold (usually 4) are routed to your Google review URL.
- 4
Lower ratings see a private follow-up ('Sorry — what could we have done better?') and can still leave a Google review.
- 5
You get a dashboard with every score, comment, and routed review.
Example question
“How was your experience with us?”
Threshold: 4/5 — ratings at or above this number route to the review page; below this number trigger a private follow-up.
Questions
Is this against Google's review policy?
Google prohibits selectively asking only happy customers for reviews (review gating), and the FTC's 2024 review rule bans suppressing negative ones. By default, our flow asks every customer, records every response, and shows the Google review link to everyone: high scores see it first, lower scores see a private follow-up with the link underneath. Keep that default on — turning it off is review gating.
Can I customize the threshold?
Yes — the default is 4/5, but you can set it to any value. A lower threshold sends more people to Google; a higher one is more conservative.
Do customers need to sign up?
No. They click the link in the email and rate in one tap. No account, no friction.
Related guides
How to set up a customer feedback kiosk without buying hardware
Dedicated feedback terminals cost money and need looking after. A spare tablet or a printed QR code does the same job for most businesses. Here's how to set one up, where to put it, what to ask, and how to keep the data clean.
Online review statistics for 2026
The numbers that matter to a local business: how many customers read reviews, the rating they now expect, how often a customer who is asked actually leaves one, and how fast they expect a reply. Every figure links to its source.