Fundamentals
How to write a good poll question
A good poll question is short, neutral, and has answer options that actually cover how people feel. Six rules, real before/after examples, and the traps that quietly skew your results.
Anonymous polling — what it is, when to use it
True anonymity changes what people are willing to say. Here's what 'anonymous' actually means technically, when it beats named voting, and the verification tricks that stop duplicates without capturing identity.
Customer feedback
How to run an NPS survey
The 0–10 loyalty question the whole industry uses. Here's the full loop: when to send it, how to word the follow-up, how to calculate the score, and what to actually do with promoters, passives, and detractors.
How to calculate NPS
Net Promoter Score is simple arithmetic that's easy to get subtly wrong. Here's the formula, three worked examples, the mistakes that quietly distort the number, and how to read the score once you have it.
Restaurant feedback questions: what to ask, and when
Guests will answer one quick question; they won't fill in a form. Here's a question bank grouped by the moment you ask it, the single question to print on a QR table tent, ten ideas for more Google reviews, and a first-month plan.
How to set up a customer feedback kiosk without buying hardware
Dedicated feedback terminals cost money and need looking after. A spare tablet or a printed QR code does the same job for most businesses. Here's how to set one up, where to put it, what to ask, and how to keep the data clean.
Online review statistics for 2026
The numbers that matter to a local business: how many customers read reviews, the rating they now expect, how often a customer who is asked actually leaves one, and how fast they expect a reply. Every figure links to its source.
Google reviews for dental practices: when to ask, what works, and a 30-day plan
Most people now pick a new dentist from the reviews. Here's when in a visit to ask, twelve ideas that suit a dental practice, scripts your front desk can use as they are, how to reply without breaking HIPAA, and a plan for the first month.