Guides

Practical guides to running polls and surveys

Plain-English how-tos on the questions, cadence, and mechanics that separate useful polls from forgettable ones. Written by the team building Onetapvote, based on what actually moves the numbers.

Fundamentals

How to write a good poll question

A good poll question is short, neutral, and has answer options that actually cover how people feel. Six rules, real before/after examples, and the traps that quietly skew your results.

8 min readRead

Anonymous polling — what it is, when to use it

True anonymity changes what people are willing to say. Here's what 'anonymous' actually means technically, when it beats named voting, and the verification tricks that stop duplicates without capturing identity.

7 min readRead

Customer feedback

How to run an NPS survey

The 0–10 loyalty question the whole industry uses. Here's the full loop: when to send it, how to word the follow-up, how to calculate the score, and what to actually do with promoters, passives, and detractors.

10 min readRead

Comparisons

CSAT vs NPS vs CES — which one do you need?

Three metrics, three different questions, three different decisions. Here's what each one actually tells you, when to use which, and why running all three without a plan usually produces less insight, not more.

7 min readRead

Employee feedback

Best team pulse survey questions

A pulse survey only works if people answer it. Here are the questions teams actually respond to, the cadence that works, and the anti-patterns that turn a pulse into performative theatre.

9 min readRead

Events & live

How to run a live audience poll

A live poll either energises the room or dies on stage. The difference is setup, question choice, and the five-minute rehearsal most speakers skip. Here's the complete playbook.

8 min readRead

Ready to run one?

Every guide pairs with a ready-made template. Pick one, tweak the question, send the link.