Ask power users what to build next — and what they hate

A short 1–5 rating on the product experience, then a single focused question on what to change. No 20-question forms, no dead responses.

Who it's for

  • Product managers and founders
  • Growth teams prioritising roadmap
  • UX researchers running lightweight studies
  • Open-source maintainers

The problem

  • ·Big surveys get low response rates from the people you most want to hear from.
  • ·You hear from the loudest users, not the representative ones.
  • ·Anecdotes drive the roadmap instead of signal.

How it works

  1. 1

    Pick a segment of active users (e.g. logged in last 30 days).

  2. 2

    Send a one-tap 1–5 rating on the product experience.

  3. 3

    High scorers see: 'What's the one thing you'd add?'

  4. 4

    Low scorers see: 'What's the one thing you'd fix?'

  5. 5

    Roll up the responses by score band to spot patterns.

Example question

How would you rate the product?

Threshold: 4/5 — ratings at or above this number route to the review page; below this number trigger a private follow-up.

Questions

How often should I run this?

Monthly or quarterly works best. Weekly produces noise; yearly is too stale to act on.

Can I send to different segments with different questions?

Yes — create a flow per segment. You can ask new users 'what was confusing?' and power users 'what's missing?' in parallel.

Ready to try it?

Set up the flow in 5 minutes. No credit card required.

Matching template

Product feedback poll template

Let users vote on the product area that needs the most love.