Who it's for
- Support teams measuring CSAT after tickets
- Event hosts collecting post-event ratings
- E-commerce stores following up after delivery
- Course creators asking 'did that lesson land?'
Why this template works
- ·Stars are universal — no one needs to read instructions.
- ·Five points is enough resolution without decision fatigue.
- ·One tap means you capture the lukewarm middle, not just the extremes.
Tips for running it well
- 1
Ask for the rating within 24 hours of the interaction. Memory decays fast.
- 2
Add a follow-up: 'below 4 stars → what went wrong?' using a feedback flow.
- 3
Track the trend weekly, not individual scores — noise is real at low volume.
Ways to customise it
Rebrand stars as emoji or hearts in the description text.
Split into two questions: 'overall' and 'would you recommend us?'
Route high scorers to a public review page (Google, Trustpilot).
Questions
What's a good average rating?
Benchmarks vary by industry, but for support CSAT anything under 4.2 usually signals systemic issues worth investigating. Watch the trend more than the number.
Can I route low scores to a private follow-up?
Yes — use a Feedback Flow with a threshold. Ratings at or above the threshold route to your review page, ratings below trigger a private comment box.
Should I use 5-star or 10-point (NPS)?
5-star is better for per-interaction CSAT. NPS (0–10) is better for overall brand loyalty and is more comparable across companies.
Ready to send it?
The template is pre-filled — tweak the question, add your options, share the link. Takes under a minute.
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