Who it's for
- Nonprofit development and fundraising teams
- Charity event organisers
- Foundation staff running grantmaking programs
- Community associations with recurring fundraising
The problem
- ·One-time donors rarely become recurring without a nudge — and the nudge is usually a generic email.
- ·Donor satisfaction surveys are long, annual, and mostly read by leadership, not donors.
- ·You don't know which campaigns actually moved donors emotionally vs. which just extracted a cheque.
How it works
- 1
Send a one-tap rating within 48 hours of a donation or campaign close.
- 2
High raters get a gentle recurring-giving ask or a thank-you video link.
- 3
Lukewarm raters open: 'What would have made this more meaningful for you?'
- 4
Trends per campaign, per channel, and per gift size reveal what actually resonates.
- 5
Feed the qualitative answers straight into your next appeal.
Example question
“How did you feel about this campaign?”
Threshold: 4/5 — ratings at or above this number route to the review page; below this number trigger a private follow-up.
Questions
Is this too pushy right after a donation?
Not if the phrasing is warm. 'We'd love to hear what this meant to you' lands differently than 'rate your experience.' Time it 24–72 hours after the donation so it doesn't feel transactional.
Can I segment by gift size?
Yes — split major donors into their own flow with different questions (and probably a personal follow-up). The one-tap model works for the long tail; the top of the donor pyramid usually deserves a call.
How do I convert high scorers into recurring donors?
Route 5-star ratings to a pre-filled recurring-giving page with a suggested amount based on their last gift. Conversion lift is typically larger than a generic 'will you give monthly?' appeal.
Matching template
NPS survey template
Measure customer loyalty with a classic Net Promoter Score question.